How are your email campaigns doing compared to industry averages?
This is from an article published by MailChimp from March 2018| Industry | Open Rate | Click Rate | Soft Bounce | Hard Bounce | Abuse Rate | Unsubscribe Rate |
|---|---|---|---|---|---|---|
| All non-labeled accounts | 21.09% | 2.61% | 0.61% | 0.39% | 0.012% | 0.23% |
| Agriculture and Food Services | 23.12% | 2.69% | 0.57% | 0.36% | 0.012% | 0.29% |
| Architecture and Construction | 23.13% | 2.55% | 1.39% | 0.91% | 0.014% | 0.35% |
| Arts and Artists | 26.03% | 2.66% | 0.57% | 0.34% | 0.012% | 0.29% |
| Beauty and Personal Care | 17.01% | 1.76% | 0.38% | 0.28% | 0.013% | 0.31% |
| Business and Finance | 20.47% | 2.59% | 0.63% | 0.46% | 0.010% | 0.21% |
| Computers and Electronics | 19.39% | 1.98% | 0.92% | 0.54% | 0.012% | 0.29% |
| Construction | 21.01% | 2.03% | 1.38% | 0.98% | 0.018% | 0.40% |
| Consulting | 18.96% | 2.15% | 0.88% | 0.58% | 0.011% | 0.28% |
| Creative Services/Agency | 21.59% | 2.51% | 1.02% | 0.70% | 0.012% | 0.37% |
| Daily Deals/E-Coupons | 14.92% | 2.30% | 0.12% | 0.07% | 0.005% | 0.10% |
| ecommerce | 15.66% | 2.07% | 0.31% | 0.19% | 0.011% | 0.24% |
| Education and Training | 21.80% | 2.48% | 0.54% | 0.37% | 0.009% | 0.20% |
| Entertainment and Events | 20.41% | 2.19% | 0.48% | 0.32% | 0.009% | 0.28% |
| Gambling | 18.47% | 3.15% | 0.42% | 0.42% | 0.013% | 0.14% |
| Games | 19.71% | 3.19% | 0.47% | 0.39% | 0.013% | 0.24% |
| Government | 26.52% | 3.65% | 0.49% | 0.34% | 0.006% | 0.13% |
| Health and Fitness | 20.06% | 2.18% | 0.41% | 0.33% | 0.013% | 0.37% |
| Hobbies | 27.35% | 4.78% | 0.33% | 0.19% | 0.013% | 0.23% |
| Home and Garden | 22.21% | 3.02% | 0.57% | 0.35% | 0.016% | 0.36% |
| Insurance | 20.99% | 2.09% | 0.75% | 0.72% | 0.016% | 0.25% |
| Legal | 21.14% | 2.71% | 0.75% | 0.54% | 0.010% | 0.22% |
| Manufacturing | 20.51% | 2.18% | 1.30% | 0.83% | 0.015% | 0.35% |
| Marketing and Advertising | 16.48% | 1.74% | 0.71% | 0.47% | 0.010% | 0.26% |
| Media and Publishing | 21.92% | 4.55% | 0.29% | 0.15% | 0.005% | 0.12% |
| Medical, Dental, and Healthcare | 21.09% | 2.25% | 0.69% | 0.59% | 0.015% | 0.29% |
| Mobile | 18.41% | 1.98% | 0.61% | 0.48% | 0.011% | 0.34% |
| Music and Musicians | 21.80% | 2.68% | 0.55% | 0.33% | 0.011% | 0.28% |
| Non-Profit | 24.11% | 2.57% | 0.50% | 0.35% | 0.009% | 0.20% |
| Pharmaceuticals | 18.95% | 2.39% | 0.69% | 0.55% | 0.010% | 0.20% |
| Photo and Video | 22.99% | 2.90% | 0.72% | 0.47% | 0.014% | 0.40% |
| Politics | 22.30% | 2.13% | 0.43% | 0.31% | 0.013% | 0.21% |
| Professional Services | 20.77% | 2.39% | 0.90% | 0.61% | 0.012% | 0.30% |
| Public Relations | 20.21% | 1.63% | 0.72% | 0.46% | 0.007% | 0.19% |
| Real Estate | 19.67% | 1.80% | 0.57% | 0.40% | 0.015% | 0.29% |
| Recruitment and Staffing | 19.33% | 1.81% | 0.51% | 0.47% | 0.008% | 0.28% |
| Religion | 25.33% | 2.92% | 0.24% | 0.15% | 0.007% | 0.13% |
| Restaurant | 20.26% | 1.06% | 0.37% | 0.22% | 0.011% | 0.28% |
| Retail | 19.36% | 2.24% | 0.35% | 0.24% | 0.011% | 0.27% |
| Social Networks and Online Communities | 21.13% | 3.16% | 0.38% | 0.23% | 0.008% | 0.22% |
| Software and Web App | 19.81% | 2.05% | 1.02% | 0.69% | 0.011% | 0.35% |
| Sports | 23.77% | 2.88% | 0.44% | 0.31% | 0.010% | 0.28% |
| Telecommunications | 20.27% | 2.20% | 0.96% | 0.69% | 0.010% | 0.24% |
| Travel and Transportation | 20.03% | 2.00% | 0.63% | 0.39% | 0.012% | 0.24% |
