Rich Media

Rich media was coined to describe a range of interactive, digital media.  It can be downloadable or can be embedded on a web page. If the media is downloadable, it can be viewed or used offline with media players such as Real Networks' RealPlayer, Microsoft Media Player, or Apple's QuickTime, among others.

The main characteristic defining rich media is motion.

Streaming video or a stock "ticker" are two examples of dynamic motion updates itself.  Another example is an animated, interactive presentation embedded in a web page.

Elements of rich media are increasingly used in education, in areas ranging from distance learning to web-based teaching and instructional tools.

Rich media presents numerous challenges, however, it can be made accessible if all the elements are developed with accessibility in mind.  Accessible rich media typically includes captioning, audio description, and navigation using a keyboard.