25% of Americans use the web on their mobile device each day, according to a Pew Research Center report, and that number is on the rise.
To keep pace, website owners are plan for mobile web development. Here are some benefits if the growing number of mobile web users alone isn't reason enough.
New Advertising OpportunitiesMobile advertising is growing at a fast pace and gives you many new opportunities for reaching the target audiences. If your organization advertises on Google AdWords or other PPC networks there's a good chance your ads may also be appearing in mobile listings (depending on your account settings). However, with mobile advertising you'll want to ensure that your ads lead to mobile-optimized landing pages, rather than your regular desktop site, for optimal results and maximum ROI.
Your BrandingActions speak louder than words - a mobile website immediately stands with a contemporary brand identity for your organization. A mobile-optimized website makes a positive statement before you've said anything - word.
Portability and ConnectivityA mobile website can be accessed anywhere, any time. Constant contact provides an new opportunitis to reach target audiences in new ways, wherever they may be.
Better ExperienceResearch on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts. Mobile websites are specifically designed for handheld devices - nobody wants to browse a desktop website on their smartphone!
Download SpeedMobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Engagement and Context
Immediately engage users with mobile specific features like click-to-call, mapping, and direction functions. Likewise, if you're a local business, a mobile presence is particularly important through geo-aware technology that connects users to your website when they are in immediate geographic proximity.
Better SEO performanceA mobile website improve rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Competitive AdvantageA mobile website puts you in a position to stand out among competitors - if your website doesn't look good on a smartphone users will move on to one that does. A mobile website ensures that you - not your competitors - capture visitor attention while you have it.
QR CodesMobile devices immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message. QR codes have been used regularly in Japanese and European advertising for years, and are now getting increasing usage in the US. This means that your advertisements, brochures, posters - even billboards - can contain QR codes that will direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any advertising or outreach effort.
More Flexible and Cost-Effective Than App Development
A mobile website is generally a much less restrictive means to build a mobile presence compared to app development. For one thing, app development requires the production of different apps for different platforms (e.g. iPhone vs. Android vs. Blackberry), and submission to an app store, making apps much more fragmented and expensive to produce with a longer timeline before they reach target visitors. Most importantly, an app requires users to download the app before it can be accessed. On the other hand, a mobile website is universal to all contemporary smartphone browsers, making a mobile website more flexible and cost efficient, with fewer barriers between you and your target users. Of course, there are some applications that are better-suited to an app format (interactive games being a primary example), and often it makes sense to have both an app and a mobile website. But for a well-rounded mobile presence a mobile-optimized website is generally a practical and effective first step. Learn more about mobile websites vs. mobile apps.